Founded by twin sisters Ayca and Zeynep Sadikoglu in 2007, Oye is the go-to brand for sleek, seductive swimwear. The Istanbul-based brand takes an elevated approach to swimwear, inspired by catwalk trends, the brand combines superior comfort and a flawless fit with head-turning details. Designed to bridge the gap between swimwear and style beyond the beach, the covetable collection of one-piece swimsuits and bikinis feature sheer cut-outs and plunging necklines. With a dedicated fan base just check out their Instagram feed; bloggers and celebrities such as Jennifer Lopez and Chiara Ferragni are all customers and fans.
The OYE Swimwear line unsurprisingly has been in high demand, pulling inspiration from their worldly lifestyle and shared passion for travel, their approach has been to consistently create wearable yet bold statement pieces, all handmade with the highest quality fabrics in the pursuit of extraordinary appeal and style. Each piece is hand crafted in an atelier in the heart of Istanbul, giving it the beautiful quality visible in every piece. That level of duality inherent in the brand seeps into each collection, joining clean lines and concealed silhouettes contrasted with edgy cutouts and lace.
Since launching, OYE has been producing beachwear that maintains a balance between bold style and comfort fits. The brand is known for the usage of highest quality fabrics and have since introduced bolder colours that compliment any skin tone, making it that more inclusive and stunning.