Launched in 2011, Keepsake the Label has celebrated the art of dressing up, with a directional approach to traditional evening wear. With designs that are found at the intersection of romance and modern sophistication, Keepsake delivers a trend-led aesthetic influenced by couture. With 12 collections annually, Keepsake continues to create a look that is singularly feminine with quality fabrications, beautiful prints, and unique shapes. The Keepsake girl is constantly surrounding herself with beautiful things. She is forever on the go. Effortless; in the moment but never flustered. Romantic at heart, she remains a strong female. Unafraid to stand out; she is elegant but never ostentatious.